Baseline Awareness

Baseline Awareness LLC

Raise the baseline.
Enhance readiness.

Understanding the baseline is what makes the thing that doesn't belong stand out — situational awareness rests on it entirely. We build the training and the technology that raise it.

Two practices — Training & Technology Serving schools, law enforcement, and the agencies that support them

Practice

Training

Programs built to save lives by preventing violence and enhancing response. Available as SCORM-compliant e-learning that drops into the LMS you already run.

First Officer Engage

Available SCORM e-learning

Active-shooter response training for the first officer on scene. The program treats arrival as the decisive moment and provides the stress inoculation tools required to act.

Behavioral Threat Assessment with Digital Forensics

Available SCORM e-learning

Threat assessment teams typically fail to gain access to the information most relevant to determining dangerousness. The information on the student's phone. This program covers how to bring that material into a BTA process lawfully — under consent or court order — and how to read it against established assessment models.

The boundaries are the curriculum, not a footnote to it: what may be examined, under what authority, and where the process stops.

ARC

Assess · Respond · Communicate In development

A civilian response protocol built as a sequence: assess, then respond, then communicate. Three steps in order rather than a set of actions to recall under pressure.

  1. Assess Before you can determine the best response, you have to assess the situation.
  2. Respond Lockdown, evacuation, or resistance — the option that fits where you actually are. ARC integrates with the protocols a district already runs, including Standard Response Protocol and Run-Hide-Fight.
  3. Communicate Alert others nearby, contact 911, and assist responders as they arrive.

ARC provides age-appropriate solutions for pre-K through 12, and emphasizes situational awareness and repetition over high-stress scenarios.

Practice

Technology

Purpose-built tools to enhance readiness and improve response. Practical scope, honest data handling, no surveillance by default.

SAMAP

samap.ai In development

Situational Awareness Map. Upload an aerial photo and a floor plan, drag them into alignment, and drop in labeled points — entrances, staging areas, command posts, hazards, rally points. Export a single PDF a responder can read on a hood.

A Smart Grid overlay gives every location a shared reference, so the map and the radio traffic agree.

The Origin of SAMAP

On October 19, 2000, I was on the Governor's Detail working with the US Secret Service Advance Team, ahead of a visit from President Bill Clinton and Vice President Al Gore. POTUS and VPOTUS were coming to attend the funeral of Missouri Governor Mel Carnahan, who had died days earlier along with his son Randy and aide Chris Sifford in a plane crash.

During that advance, I was introduced to the concept of applying a grid reference to an image — a way of breaking a physical space down into referenceable coordinates so that anyone communicating about that space could point to the exact same location without ambiguity.

Keep reading →

Online Tabletop Exercise

In development

A browser-based platform for building, delivering and reporting tabletop exercises. The builder follows the Homeland Security Exercise and Evaluation Program (HSEEP) framework.

In delivery, the facilitator runs a presenter view and screen-shares it through whatever meeting tool they choose. The platform captures decisions and discussion as the exercise runs and builds the after action report.

Loaded with a robust scenario library, including behavioral threat assessment scenarios, rather than an empty builder.

Record

Publications

Published work in the trade and academic press on response behavior, situational awareness, and what schools should actually train their staff to do.

  1. 2026
    See the Whole Elephant Baseline Awareness
  2. 2026
    Courage Is Built, Not Bought Baseline Awareness · First Officer Engage
  3. 2026
    Free Radicals Baseline Awareness · First Officer Engage
  4. 2026
    The Origin of SAMAP Baseline Awareness
  5. 2026
  6. 2024
    Options-Based Responses to Violent Threats Against Schools Security Management — ASIS International
  7. 2022
    How to Improve Your Situational Awareness Security Management — ASIS International
  8. 2018
    The role of unarmed security in active killer defence Journal of Business Continuity & Emergency Planning, Vol. 12, No. 1 · Peer-reviewed

About

Baseline Awareness

Baseline Awareness is a public-safety research and development firm. We build the training and the tools, and we use them ourselves before we sell them.

The firm was founded by Brad Spicer, who helped pioneer cloud-based emergency planning, active-shooter response training, and tactical site mapping. The company he bootstrapped was acquired by private equity and became one of the largest school safety providers in the country.

Baseline Awareness is helping solve the next set of problems.

Based in Tampa, Florida. Working nationally.

Contact

Tell us what you're trying to solve.

General inquiries

info@baseaware.com